Clothes Sales Advertisement at Market Place on the Internet (Appraisal Study in Systemic Functional Linguistics) (2020) by Dr.Netty Nurdiyani

 

The study by Netty Nurdiyani, titled "Clothes Sales Advertisement at Market Place on the Internet: An Appraisal Study in Systemic Functional Linguistics," examines the use of language in clothing sales advertisements on the Internet from a systemic functional linguistics perspective. The study focuses on the appraisal function of language, which involves the expression of attitudes, evaluations, and judgments.

Netty Nurdiyani argues that online clothing sales advertisements are a form of discourse used to persuade potential customers to purchase clothing items. The study analyzes the language used in these advertisements to understand how the appraisal function is used to create a positive image of the clothing items and to influence the perceptions and ideologies of the target audience.

The study identifies several linguistic features used in the advertisements to positively appraise the clothing items. These features include using adjectives to describe the clothing items, using adverbs to modify the adjectives, and using metaphors to create a desirable image of the clothing items.

The study also discusses the role of ideology in advertisements, as they are influenced by the social and cultural context in which they are produced and consumed. The study argues that the advertisements reflect society's dominant ideologies, such as the importance of appearance and the desire for individuality and self-expression.

Overall, the study provides insights into the use of language in clothing sales advertisements on the Internet and the role of appraisal and ideology in shaping the perceptions and beliefs of the target audience.

Citations:

[1] https://www.researchgate.net/publication/272536229_Systemic_functional_linguistics_corpus_linguistics_and_the_ideology_of_science

[2] https://www.nature.com/articles/s41599-023-01574-5

[3] https://link.springer.com/referenceworkentry/10.1007/978-3-319-02327-4_4-1

[4] https://repo.ijiert.org/index.php/ijiert/article/view/330

[5] http://digilib.unimed.ac.id/27521/9/9.%20NIM%202131220015%20CHAPTER%20I.pdf